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About Us 


Welcome to Williams Harley-Davidson®, one of New Jersey's oldest Harley-Davidson® dealerships, established in 1928! Stop in and you’ll see why experience counts! We offer the best selection of new and pre-owned motorcycles, genuine H-D® Parts & Accessories and General Merchandise in New Jersey. With more than a century of combined experience, our PHD trained Harley-Davidson® technicians will treat your baby right and keep you on the road and worry-free! Our experienced and knowledgeable staff will go above and beyond to earn your business and keep you coming back for years to come. Come in today, we would love to see you!

Our goal is to provide the absolute best dealership experience possible! We have a knowledgeable staff that is ready to help you with all of your Harley-Davidson® needs. Come visit us and check out our Parts and MotorClothes® departments to accessorize your bike or to gear up for the road. We also have a full Service department to help you ensure your bike is riding safely. Check back with us often for news on exciting events, inventory updates, and specials in all our departments.

With so many happy riders it's easy to see why Premium USA Dealer Harley-Davidson® is your trusted source for Harley-Davidson® motorcycles. There are a number of reasons why so many riders flock to the Premium USA Dealer Harley-Davidson® showroom, so we're going to do our best to outline them all for you.

First and foremost, we're renowned for our superb selection of new Harley-Davidson® models, plain and simple. Of course, our love for these bikes often brings them back to our showroom in a number of ways.

For instance, when it comes time to upgrade, many of our loyal customers return their motorcycle to be traded in. These used motorcycles are also offered to our valuable customers, some are even certified with the same guaranteed performance and quality as new ones.

Helping you find your next Harley® is only the beginning of the Premium USA Dealer Harley-Davidson® experience, though. From there, our team of financing experts will help you ride home that motorcycle you've been eyeing on your terms.

Of course, nobody wants to be forgotten after the purchase of a new or used Harley-Davidson®. That's why we staff Certified H-D® Technicians and Parts Specialists that are highly trained and equipped with the latest Harley-Davidson® parts.